Aswin Vijayan

About Me

Hello, I'm Aswin Vijayan. I'm a Brand Consultant with 10+ years of experience working across brand strategy, AI-driven visual production, UI/UX design, and digital marketing. I help businesses and professionals turn unclear ideas into clear brands, strong visuals, and digital experiences that actually perform.

My work sits at the intersection of strategy and execution. I guide brands on positioning, messaging, and visual identity, then bring it to life through AI cinematic videos, AI visual production, and high-precision prompt engineering. I specialize in crafting prompts for cinematic video, editorial visuals, product imagery, and brand storytelling, with strong control over composition, lighting, camera logic, and visual consistency.

Alongside this, I work as a UI/UX Designer, creating user-first interfaces and digital products that balance usability, clarity, and business goals.

I'm deeply invested in AI tools research and digital education. I help businesses adopt AI practically, not experimentally, using it for content creation, branding, marketing workflows, and productivity. This is supported by strategic digital marketing, covering SEO, social media, email, and paid campaigns focused on real growth.

Earlier in my career, I worked in digital forensics and cybersecurity, collaborating with government agencies on forensic investigations and digital evidence collection. This background sharpened my analytical thinking, precision, and trust-driven execution.

I bring a multidisciplinary mindset, combining branding, AI, design, and technology to solve complex problems with clarity and impact.

For collaborations or opportunities, reach out at hello@aswinvijayan.com.

Experience

Apr 2009 — Present

Founder

AV DESIGNS, Payyannur, Kannur, Kerala, India

Founder of AV DESIGNS, a freelance creative and digital solutions firm.
Work across web development, UI design, branding, and AI based projects.
Build modern digital experiences that help businesses grow and stand out.

Nov 2021 — Nov 2026

Assistant Manager Web & Media Management

SysTools Software Pvt. Ltd., New Delhi, India

Led a cross-functional team of 15+ creatives—including web designers, video editors, YouTube specialists, graphic designers, digital marketers, and content strategists to execute high impact digital campaigns.
Led UI/UX revamp for multiple product and service websites to improve usability and conversions.
Designed high-fidelity prototypes and mockups for internal tools and customer-facing portals.
Created cohesive brand visuals across web, mobile, and social platforms.
Collaborated with developers to implement responsive front-end designs using Bootstrap & CSS.
Used DALL·E and Midjourney to enhance creativity in design projects.

Sept 2019 — Nov 2021

Senior Technical Evangelist

SysTools Software Pvt. Ltd., New Delhi, India

Managed branding, social media campaigns, and YouTube channel growth to increase engagement.
Conducted evidence collection, data recovery, and forensic reporting with a focus on compliance standards.
Collaborated on email migration projects, ensuring seamless data transitions for clients.
Collaborated with law enforcement like Income-Tax, CCI, GGST, ED, CBI, and Delhi Police for digital forensics data collection and analysis as a Digital Forensic Evidence Examiner.

Aug 2015 — Sept 2019

Web Analyst

SysTools Software Pvt. Ltd., New Delhi, India

Designed responsive websites, impactful presentations, and engaging graphics for branding and marketing efforts.
Managed social media accounts and YouTube campaigns, contributing to increased digital presence.
Supported videography and photography projects, enhancing the company's marketing initiatives.

Strategic branding, digital transformation, online presence optimization, comprehensive marketing strategies, user experience design, security and compliance solutions, and continuous business improvement.

UI/UX Designer

Expert design for responsive websites, mobile applications, business materials, professional presentations, printed brochures, and comprehensive white papers with focus on user-centric design principles.

AI Automation

Intelligent agentic AI solutions including automated email responses, content publishing across platforms, LinkedIn automation, WhatsApp integration, conversational chat agents, and AI-powered voice assistant services.

App Development

Custom web applications, native mobile applications, and cross-platform desktop solutions tailored to business needs with technical consultation and ongoing support.

Web Designing

Creating modern, responsive, and visually appealing website designs that deliver exceptional user experiences with professional standards and conversion-focused layouts.

Digital Marketing

Implementing data-driven online marketing strategies including SEO optimization, paid advertising, analytics, and conversion optimization to maximize brand visibility and ROI.

Content Marketing

Creating valuable, compelling, and SEO-optimized content that attracts, engages, and retains your target audience across multiple digital channels and formats.

Social Media Marketing

Strategic management and optimization of social media channels to build community, enhance brand awareness, drive engagement, and increase conversions.

Graphic Designing

Creating visually stunning graphics, custom logos, comprehensive branding materials, and marketing collateral that elevate your brand identity and leave lasting impressions.

Skills & Expertise

Proficiency Levels

UI/UX Design

98%

Digital Marketing

97%

Social Media

96%

AI SEO (AEO & GEO)

99%

Generative AI

92%

Web Design

99%

Graphic design

97%

Branding

99%

AI Automation

95%

Prompting

99%

Tools & Technologies

Figma WordPress Material Design Human Interface Guidelines Empathy Driven Design Collaboration AEO SEO GEO UI/UX Design Artificial Intelligence Adobe Photoshop Adobe XD Adobe Dreamweaver Adobe Premier Pro Adobe After Effects Davinci Resolve MicrosoftPowerPoint Google Slides HTML JavaScript Bootstrap CSS Canva Blogging Google Ads Meta Ads LinkedIn Ads Claude ChatGPT Gemini Prompt Generation Make n8n ManyChat Higgfield Kling DALL·E Veo Google AI Studio Sora Midjourney Descript Semrush Ahrefs Digital Forensics Cyber Security Data Center MailXaminer Cellebrite UFED MobilEdit Forensic FTK Imager XWAYS Forensics

Creative and detail-oriented UI/UX Designer and Graphic & Web Designer with 10+ years of experience designing user-centric digital products and brand visuals. Skilled in transforming ideas into visually engaging, responsive, and accessible web experiences. Proficient in Figma, Photoshop, Illustrator, and front-end technologies including HTML, CSS, Bootstrap, and WordPress. Experienced in AI video creation for brands, brand consultation, and digital marketing, aligning design with strategy to drive visibility and growth. Passionate about improving user journeys through research, intuitive design, and conversion-focused thinking.